Cracking The Financial Code: How To Gain More Clients Through Performance Marketing
Dubai’s fantastic financial landscape is secret to no one. As more and more companies offer better than the best financial services, it is not just required, but necessary to reach the right customers at the right time. As a seasoned performance marketing agency, Meta Social has had enough experience to help clients stand out from the endless service providers in the market.
This is how we do it:
Target The Right Customer
While financial security lingers in the back of everybody’s mind, it’s the people who are actively looking to gain that security that you need to target as a financial institution. Identifying these individuals is where this game plan begins. For example, Google Ads target the people looking for financial solutions online and LinkedIn Ads target people looking for investment opportunities online. What Meta Social does for their clients as a Google Ads agency and a performance marketing agency is this: we sort through different channels and bring you leads that have the highest potential for conversion.
Create The Right Content
Now that you know who exactly it is that you want as your customer, it is time to connect with them on a personal level. You need to prove that your services are exactly what they’re looking for, that your financial solutions are exactly what they need. This is where personalised content jumps in. Creating personalised content for different demographics not only pulls in attention from a variety of potential customers, it also helps those customers relate to your brand. This includes creating personalised campaigns as well as implementing SEO strategies – so that wherever your customers seek solutions to their financial woes, they find you.
Track Your Progress
At Meta Social, we know that effective performance marketing can be measured in visible results. Be it through analysing your Click-Through Rates, Client Acquisition Cost, Return On Ad Spend or Conversion Rates, it is crucial to track how much progress your campaigns are making and if the rate of progress is up to your liking. If it’s not, you need to revisit your content and see what it is that you’re missing.
Retarget Lost Customers
As an experienced performance marketing agency, Meta Social understands that a lot of times, potential customers visit your website, but their confusion steers them away. While it’s normal and quite common, our aim is to drive those customers back to your services. What is it that your customers truly need? How can we personalise our content to make it inviting for them? This is where we brainstorm and create content that makes sure that the next time a potential customer visits your website, they don’t leave empty handed.
Adherence To Law
Financial institutions have a moral and legal obligation to stick to the law. In Dubai, adherence to law not only protects you from legal risks, it also creates a feeling of trust in your clients. Financial services come with a host of laws catered directly to the well-being of the investor. The more emphasis you lay on adhering to the law, and being diligent with it, the more your current and future clients will trust you with their finance.
Our Two Cents
When it comes to money, it’s all about trust. The more trustworthy you are and present yourself as, the more clients you’ll gain. Performance marketing is that bridge that connects your intentions to your clients’ expectations. Meta Social believes in crafting strategies that not only make your brand visible to your target audience, but that also make your brand more relatable than any of your competitors.