Captions That Convert: Writing Ideal Captions For Ideal Clients

The digital space worldwide, but especially in Dubai, is growing ever so crowded with new brands selling more or less what everyone else is selling. It seems now as if the consumer is bombarded with so many choices at the same time, that simply displaying your catchy ads is not going to be catchy enough. But there’s a way to stand out – something that brands tend to not place much importance on, and that is captions. 

As a leading performance marketing agency in Dubai, Meta Social knows that appealing visuals are just one half of a good advertisement. The other half, the half that converts, is the caption that comes along with the advertisement. Just imagine – how easy would it be to convert your potential customers into actual customers with just a simple caption?

It is that easy! And here’s how we do it:

Address the Real Questions and Concerns

Your caption isn’t just supposed to promote your brand or your product, it’s supposed to make your ideal clients relate to your brand on a deeper, more personal level. Which is why, you need to ask yourself these questions before you even begin writing your captions:

• What are the most common queries that people ask in your DMs or comments?
• Can you promote your brand while giving advice that your ideal clients could relate to? 
• What is your ideal customer base looking for online?

Be a brand that’s willing to listen to their customers. Check your DMs, your comments and even reviews on your website or emails to know what your customers are actually looking for. And once you know it, start addressing them in your captions. This not only makes your ideal clients have more faith in you, it also makes them curious about your brand – and curiosity is always a good thing when it comes to seeking conversions. 

What’s your Hook?!

The hook of your caption is what makes it so catchy. This is what stops your ideal customer base from scrolling away. The hook is the first few lines of your caption that secures the attention of the reader and makes them read the entire way through. So, needless to say, the more engaging it is, the better it’s going to be for you. 

You can use something like, “STOP doing this if you want…” or “My Top 3 Tools for…”

These are just a couple of examples. Your hook can be as creative, interactive and informative as you want it to be. 

Don’t Forget the Body

Once you have your ideal client’s attention with your hook, it’s now time for the body of the caption to do its magic. The body is the main part of your caption – the solution to the questions your customer base is looking for. As a performance marketing agency based in Dubai, Meta Social always advises its clients to include relatable examples in the body. This not only provides a solution to the challenge mentioned in the hook, but it also makes your target audience resonate with your post!

Use CTAs (Call-To-Action)

CTAs ask your audience to take a specific action. Be it visiting your website or commenting what they like about your product, you can make your audience perform an act by using effective CTAs in your caption. 

Here are a few examples of CTAs:

• Comment below what skincare issues you’d like help with!
• Visit our website for more details about this product.
• Click the link in our bio to know more!

Make sure that your CTAs are friendly, interactive and likeable. Nobody likes being ordered around, so make sure your CTAs come across as suggestions and not orders. 

Our Two Cents

Having worked with a variety of clients over the years, Meta Social has observed small brands create a large empire with their honest and creative marketing. And a huge part of that marketing is the way they interact with their customers online. This is exactly why we place a huge emphasis on being as direct, honest and interactive in your captions as possible. You want your customers to know that you understand them, and when they know that, they’re bound to convert their clicks into purchases.