Why “Conversion” Means Something Different For Every Business

While growth lies at the heart of every business plan, their goals can be different depending on the business itself. As a performance marketing agency, Meta Social has aims at driving conversions for clients, even if it means something different to every client.

Before we dive into how conversion looks different for every business, let us first understand what it truly means. 

What is Conversion?

In simple terms, conversion is when someone takes a desired action that you’ve categorized as valuable. In business terms, it can mean the following things:

• When someone makes a purchase on your website.
• When someone signs up for a newsletter or trial.
• When someone fills a form.
• When someone downloads your app. 

The desired actions can differ according to the needs of the different businesses, but the core remains the same: conversion is when your desired customer performs a desired action related to your business. 

What “Conversion” Looks Like

Now that we’ve discussed how conversion means different to different businesses, let’s take a look at what it looks like for some common ones:

-ECommerce

In E-Commerce, what matters most is the sales of the product. So, for businesses with an online shop, a conversion would be when someone purchases their product. 

-SaaS

For Software as a Service (or SaaS) businesses, what matters is how many people book free demos or start free trials. Conversions happen when a customer has been persuaded to give that service a try. Examples of such businesses are Spotify, Netflix, Zoom, Google Drive and so on. 

-Service Sites

Service site businesses aim at the delivery of services rather than physical commodities. The services can range from digital marketing to coaching services. Most common examples of service sites are Google, Facebook, BetterHelp and so on. Conversion for such businesses would mean someone clicking on “Book a call/consultation” or “Get in touch”, that can get them in touch with the service directly. 

Most Commonly Seen “Conversions”

Here are examples of some most commonly seen “conversions” that you can see on business websites: 

• “Book an appointment.”
• “Sign up for a free trial.”
•  “Register for a free seminar.”
• “Request proposal.”
• “Inquire now.”
• “Apply here.”
• “Get a discount code by filling this form.”

Our Two Cents

Now that you know what conversions look like for different businesses, it’s time to assess what they look like for yours. In the end, all businesses aim for global domination. But the way to prosperity is different for each business. As a seasoned performance marketing agency, Meta Social helps clients figure out their unique way to success and it does so by getting them their desired conversions – whatsoever they might look like to them.