As an ace performance marketing agency, Meta Social understands the importance of selecting an optimal communication channel. With social media being bombarded with hoards of advertisements, it’s essential to choose a direct communication channel that not only puts your customers at ease, but also pulls them in.
Let’s delve into a comparative analysis of Email and WhatsApp marketing from a performance-driven standpoint.
The Bright Side of WhatsApp Marketing
Extraordinary Open Rates
The open rates of WhatsApp are cited around 98%, making it an incredible performance marketing channel for direct communication. Its immediate impact far outshines any channel in terms of visibility.
Customer Dialogue
WhatsApp offers two-way communication by facilitating real time conversations with customers. It’s an excellent medium to gauge customer response, collect feedback and improve the overall customer experience – encouraging the customer to return for more in the future.
Improved Conversion Rates
WhatsApp has the highest conversion rate among other direct communication channels, almost 50% better than SMS and Email. The direct and personal nature of WhatsApp encourages action like no other medium.
The Flip Side of WhatsApp Marketing
Opt-in Requirement
Users must opt-in to receive marketing messages, which can limit the audience size and slow down list building. Moreover, it can tend to feel intrusive, which can make customers apprehensive towards the receiving promotional messages.
Message Restrictions
WhatsApp’s message content is subject to limitations, including character counts and restrictions on promotional material, potentially impacting message impact. The art of WhatsApp messaging relies heavily on saying most in the least amount of words.
The Bright Side of Email Marketing
High ROI
Email marketing stands out as a remarkable performer in digital marketing, generating a significant return on investment. For every dollar invested, businesses typically see an impressive $36 to $44 in return, owing to its lower operational costs and direct access to its active audience.
Personalized Communication
Email marketing allows for tailored messaging based on customer behavior, preferences, and demographics – spreading your reach to every customer, in their style.
Advanced Automation
With the automation features in tools like Mailchimp and HubSpot, you can create personalised drip campaigns and get detailed analytics. With email marketing, it gets easier to leverage robust automation to scale your lead nurturing, customer onboarding, and triggered campaign efforts effectively.
The Flip Side of Email Marketing
Spams, Unsubscribes & more
The struggle to stand out in crowded inboxes and the potential for recipients to unsubscribe or mark messages as spam is real. Moreover, it can lead to negative customer feedback, if not done effectively.
Engagement Issues
The low open rates and click-through rates of emails isn’t a very encouraging scenario for any marketer. Most of the emails stay unopened in an inbox filled with promotional mails. Standing out is as difficult as it gets.
Our Two Cents
In the ever-evolving world of performance marketing, Meta Social views WhatsApp and Emails not as rivals, but as complementary forces aimed at bringing about a singular result – the growth of your brand. Our winning strategy lies in a smart and integrated approach leveraging each channel’s strengths to deliver measurable results. Let’s make them work together for you.