Live Commerce: Next Big Moves In Online Shopping
Over the years, performance marketers all over the world have seen trends come and go in the digital space. But there’s one emerging trend that is not just here to stay, but that can exponentially benefit your brand if you use it correctly. And that is Live Commerce. As a growing performance marketing agency based in Dubai, Meta Social knows how important it is for a brand to not only display all that they have to offer, but to win over public sentiment with their branding.
Let’s see how Live Commerce can help you with that.
What is Live Commerce?
Growing up, you must have seen those shows where a host is displaying a product and you’re being given a number on screen where you can call and place an order for that product. When you take the same concept and add live streaming to it, it becomes Live Commerce. In short, it is real-time video streaming with an option to make an instant purchase. The main goal of Live Commerce is to turn the viewers into customers, and this is mostly done by offering real-time interaction and flash deals! After all, who doesn’t like an exclusive discount?!
Why is Live Commerce Gaining Popularity Now?
If you thought those shows were over, you definitely didn’t think they’d make a comeback like this! But there’s something about Live Commerce that’s even more effective than those TV programmes. The main reason is that these streams create a sense of urgency that’s not been seen in a similar format before.
Here’s why Live Commerce is gaining popularity all over the world now:
-Excellent Engagement
Live Commerce allows for real-time interaction with the viewers, which results in sky-high engagement across the channel. Not only can the host display the best features of the product in real time, but they can also answer questions directly from the chat which further build trust with the viewers. Combine this with flash deals and a feeling of FOMO, and you have an engagement that’s sure to turn into soaring sales!
-Proven Global Success
Live Commerce has already proven to be a huge success on platforms like TikTok Shop. Brands have reportedly earned in millions in revenue from one single event! Having emerged in China, Live Commerce has found success in the eastern as well as the western countries!
-Data Driven Optimizations
Because this format allows for real-time interaction, brands also have an option to make smart changes to their campaign during the stream itself. You can use real-time analytics to tweak your strategies as per the liking of your viewers. This means that you get to see in real time which product sells more and which strategy performs best.
Make the Best Out of Live Commerce
There are several ways to make sure your live stream gets the best results. Here are some of them:
- Choose a smart host: Selecting an on-camera talent that knows how to build interest among the viewers and compel them to make a purchase is the first step in getting started with a Live Commerce event.
- Create urgency: Offer flash deals or limited time deals that create a sense of urgency among the viewers. You can also offer limited gifts to a select number of buyers. This makes the viewers place an order as quickly as they can.
- Seamless integration: Make sure that your live stream channels are linked directly to checkout, making it easier for viewers to purchase your products.
- Live analytics: Make use of real time analytics to analyze which product is performing best and how to boost other products.
Our Two Cents
As a seasoned performance marketing agency, Meta Social has witnessed firsthand just how easily brands can grow if they make use of the right strategy at the right time. While Live Commerce has been in place for almost a decade, it’s only now gaining popularity all over the world. As a brand owner, it’s your responsibility to make sure your product is seen across all channels and platforms, and Meta Social is here to help you with exactly that.