Performance Marketing VS Traditional Marketing: Which One Is For You?
It seems every new season adds a whole bunch of new businesses to the already dynamic business industry of Dubai. As exciting as it is to witness this massive growth, it’s also true that some businesses tend to lose their name in the sea of new names in the market – which is why marketing your business the right way is not only required, it is crucial. Standing out isn’t just a want anymore – it’s become a need, especially if you’re looking for a long term stay in this industry.
As a well-experience performance marketing agency based in Dubai, Meta Social helps you bring out your best to your customers. But don’t take our word for it!
See for yourself how performance marketing is different from traditional marketing, and what you can gain from both!
Traditional Marketing: Old, But Reliable
When it comes to traditional marketing, think oldschool: think TV ads that you’ve grown up watching, think ads on radio that you have listened to at some point in your life, think newspaper ads that shine brightly with the news of the day, think outdoor ads that catch your attention every time you step out of your house. When the world wasn’t as digitized as it is today, this was how we consumed information about a brand. And it is still prevalent today! You still find all these methods being used consistently. There’s a reason this method has persevered – it works. When your product is on full display in front of everybody, it’s hard to ignore it. But now that the world, especially Dubai, is more digitized, are people even paying attention anymore?
Performance Marketing: New, But Effective
An average person, employed or not, spends more time on their phone these days than outside their homes. Even when they are at their home, phones and tablets are where people seek entertainment or escape, rather than TV or radio. So when your target audience is more used to seeing an ad on Instagram than on a billboard, where should you put your money? Performance marketing comes with another advantage: efficiency of efforts is easily measurable. Be it Click-Through Rates or Conversion Rates, it’s easier to track how well (or not) your efforts are paying you.
It’s All About You
Yes, you. The brand. The service provider. The one looking to get better returns on your investments. Your goals decide your services, your services decide your target audience, your target audience draws your profit margin. The type of service you offer decides which marketing approach would suit you better. Are you selling offline? Is your target audience more attached to TV than their tablets? Then traditional marketing is the way for you. But if you’re as tech-savvy as your target audience, you are bound to get better results with performance marketing.
Our Two Cents
Having successfully helped clients across various platforms through performance marketing, Meta Social believes that your greatest potential lies in your marketing strategies. While traditional marketing is great at spreading your word locally, performance marketing has the potential to take your word worldwide. Both are proven strategies for growth. Your success depends on how and to whom you want to sell your product or service. Meta Social is here to guide you every step of the way.