When Digital Ads Go Wrong: Crisis Management In Digital Advertising
The world of digital advertising presents a host of incredible opportunities. But one wrong step, and all your efforts can go down the drain. Even if your intention is correct, your presentation is what takes you forward. And as an experienced performance marketing agency based in Dubai, Meta Social has witnessed far too many businesses lose their clients – simply because they weren’t good at communicating their message. This is where crisis management comes in.
And this is how Meta Social can help you.
Where Did It Go Wrong?
If you’re in the habit of constantly monitoring your campaigns, you’re going to know something is amiss quite early on. It’s going to start with some negative comments, and depending on the level of damage, it can even escalate to an eventual drop in engagement. Our focus is to deal with the damage before it even starts spreading. What are the comments saying? How did your target audience get hurt? What did you say or do wrong? Before you even begin with damage control, you need to identify answers to all these questions.
Don’t Wait Till It Escalates
As soon as you’ve identified the problem, get to working on giving an initial response as soon as possible. The earlier you respond, the better it’s going to be. Stop displaying the ad in question for now. This lets your audience know that you’re listening to them. Next, issue a statement explaining your intentions. Be as honest and transparent as you can be. But sometimes, even that isn’t enough. It would be better to modify the ad to show corrections. This builds an immediate connection between the people and the brand. It gives them the reassurance that yours is the brand whose actions speak louder than words.
Take It To The Next Level
Don’t just stop after issuing your initial response. Remember, building trust is easy, but rebuilding trust is easier said than done. As a performance marketing agency, Meta Social suggests you take extra efforts to show your customers that you’re worthy of a second chance. Engage with your audience on social media, respond to their grievances – basically, prove that you’re here to stay, not to hide. You can even collaborate with influencers (micro or well-established) to get more positive word out for your brand. Your job as a brand is not just to sell a product or service, it’s to build a connection with your target audience. Don’t stop until you see your Conversion Rates, Click-Through Rates and ROI get better than they used to be.
Restart
You’ve figured out what went wrong, you worked on it, you proved yourself worthy of a second chance. Great. Now, take that second chance and create something spectacular with it. Get back on track with your campaigns, your content, your offers. But this time around, be mindful of your past mistakes. When your audience sees that you’ve learned from your mistakes, they are bound to return.
Our Two Cents
The Dubai market is always brimming with opportunities for growth. As a seasoned performance marketing agency, Meta Social knows how a single misstep can thwart your progress. But with effective strategies, these missteps can become stepping stones for success. After all, it’s not just about increasing your sales. It’s about helping your brand resonate with each customer – to present your intentions clearly and grow exponentially.